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Meet the desert lifestyle brand, enhancing Scottsdale residents, visitors, and small businesses alike - one day at a time.

"Many of life's failures are people who did not realize how close they were to success when they gave up."

Thomas Edison


The twins decided to not give up and create It is an online lifestyle brand that celebrates the beauty, culture, and uniqueness of the desert. Our mission is to provide products and services that enhance the lives of Scottsdale residents, visitors, and small businesses. We strive to bring the desert lifestyle to life, one day at a time.

At, we are committed to telling the stories of those living in the desert who exemplify the spirit of the Southwest. Through our platform, we strive to share uplifting stories of the amazing people and places that make up this unique area, in the hopes of inspiring others to experience the same joys of a desert lifestyle. With its hot weather and adventurous attitude, the desert is the perfect place to live an unforgettable life.


Our Mission -  At, our mission is to accelerate the success of small businesses in the Scottsdale and surrounding areas by providing a web-based platform for local entrepreneurs to connect, collaborate, and grow. Our model for success is based on referrals, word of mouth, and networking. We strive to be a premier lifestyle brand that embraces and celebrates the desert, local products, and philanthropy. We are committed to creating a luxurious and inviting atmosphere for our members and partners to network, partner, and reach their business goals. As we grow, we will continue to uphold our strict standards of excellence and passion for helping small businesses succeed, and actively seek partnerships to expand their brands, their reach, and their membership. - IT'S HOT!

Scottsdale is the perfect resource to explore the vibrant city of Scottsdale, Arizona and the surrounding areas. Feel inspired by the beauty of the Sonoran Desert, and the lively energy of its people. Find the best restaurants, shopping, and activities, all while maintaining an atmosphere of health and wellness. Discover the true spirit of Scottsdale, and take advantage of the plentiful resources that offers to help you succeed in business and in life.

We're proud to be a part of the Scottsdale community and its HOT attitude and lifestyle! By 2023, we at aim to help local small businesses and charities by distributing 1 million of our famous SR decals. Show the world you're proud of your community and support local small businesses by wearing our high-quality, American made apparel and by displaying the decals on your door or vehicle. They are a symbol of success and perseverance, and we invite you to take part in this unique experience. Scottsdale is open for business- are you ready to join us?


So, let's get started together and join the platform and launch your brand to the next level! Do you want to be part of the most exciting platform for brand promotion and awareness? has launched its local small business accelerator and referral strategy, designed to benefit local businesses in Scottsdale. With the passion and commitment of business owners and their customers, the possibilities are endless. Our referral-based platform is dedicated to helping local businesses get their brand in front of the right target audience, efficiently and effectively.


According to research, 92% of respondents reported that a positive recommendation from a friend/colleague is the biggest influence on whether they buy a product or visit a business*.  Additionally,"customer-generated feedback is worth ten times more than what a business says about itself** – so join the platform and take your brand to the next level!

Are you looking to become an integral part of the lifestyle brand and branding/awareness platform? We can help you stay relevant and bring in more customers to your business. Get in touch today and find out how can help you make your dreams a reality and reach your revenue goals. Simply click on our "talk to us" page and send us a note - it's that easy!

  *Paul M. Rand, Zócalo Group President and CEO

**​David J. Greer, entrepreneur, author

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