Meet the desert lifestyle brand, enhancing Scottsdale residents, visitors, and small businesses alike - one day at a time. The desert is a very special place - it permeates your soul. Once you've had the opportunity to spend a little time here you'll soon realize just how special and unique it is.

Scottsdale Road was founded by a set of twins, who grew up in the Southwest, and understand just how enchanting the desert is. After nearly 30 years working at Corporate America's daily-grind, they looked at each other and said "I've had enough!" After multiple attempts at various ventures, with minimal success, their resolve brought them to the decision to begin a new. Tony thought back to a time when he was struggling with past failures and called to mind a quote by Thomas Edison:


The stage was set, with its players identified and more determined than ever. Their quest was simple, create and share positive, happy, and inspirational stories from the desert, with the hope that they might inspire others to live a lifestyle like no other - it's hot and it's an attitude. . .

"Many of life's failures are people who did not realize how close they were to success when they gave up."


Our Mission -  Inspiration through optimism; a luxury lifestyle - Scottsdale Road, embodying the desert allure and the essence of the thriving local community.  Purveyors of locally respected, sustainable sportswear with a premium attitude. Partners and accelerators of small business and shepherds of philanthropy. Scottsdale Road, It’s Hot!

Scottsdale Road is the official and original IT'S HOT brand. Inspired by the Scottsdale corridor, its small businesses, residents and visitors, its shopping, world-class restaurants and myriad of activities. SR shares its array of products, along with the stories behind them and celebrates the healthy, active desert lifestyle.

Our goal, by the end or 2022, is to distribute 1 million of our famous Scottsdale-Road decals while helping accelerate local, small businesses and raise money for local charities. We invite you to take pride in our community by wearing SR's line of high-quality, American made apparel and displaying those famous decals on your automobiles and front doors to your businesses, as they are a symbol of perseverance, success and a lifestyle like no other. Let the world know that Scottsdale is open for business and our residents and visitors are proud to be a part of the IT'S HOT attitude and lifestyle!


Want to be a part of the hottest awareness, promotional and branding platform? The Scottsdale Road brand will soon launch its marketing, awareness and branding platform via its small business accelerator and referral strategy. Local Scottsdale businesses will benefit from this truly local and mutually beneficial strategy. The SR platform/strategy is focused solely on Scottsdale businesses and with the direction, dedication and passion of the business owners and their patrons the sky is the limit! The Scottsdale Road platform and its members with help get your brand in front of your targeted consumer audience efficiently and effectively by employing our referral based strategy. It has been reported that 92% of respondents reported that a positive recommendation from a friend/colleague is the biggest influence on whether they buy a product or visit a business* and "A customer talking about their experience with you is worth ten times that which you write or say about yourself."**


To learn how to become an integral part of this prolific lifestyle brand and branding/awareness platform simply click on our "talk to us" page and send us a note. It's that simple! We'll help you be more relevant while driving more customers through your doors and to your websites. Let Scottsdale Road help you and your brand realize your dreams while achieving your revenue goals.

  *Paul M. Rand, Zócalo Group President and CEO

**​David J. Greer, entrepreneur, author