Six principles have been created that drive people to talk and share all sorts of content. These six principles are:

1. Social currency – We share things that make us look good.

2. Triggers – If people are frequently reminded of your product, they talk about it more often.

3. Emotions – We are more likely to share things that evoke high arousal emotions like anger, excitement, amusement.

4. Observability – That’s a huge part of whether products and ideas catch on. We believe other people are right or they know something we don’t and we imitate their actions.

5. Practical value – We often share ideas and solutions which proved to be useful for us.

6. Stories – Stories make a deeper impression on your listeners. They can kindle a spark that will set up a fire of conversations about you. When you tell a story related to the product it promotes – from there it’s pretty much downhill.

The following partner businesses are divided by category, for easy reference and easy referral to other partners throughout our Scottsdale Road network and the general public:


Simply click the yellow partner category tile above and you will be directed to that category.

To become a member of the Scottsdale Road community and referral platform or for additional information please go to the "talk to us" section of the Scottsdale Road website and complete the all fields within the form, then click "submit." One of our representatives will contact you within 48 hours.

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